Public relations officer, facing AI.
Preparing a message is one thing. Understanding its effects is another.
Its place among occupations
336 of 1,584
From most to least exposed to software AI.
Most exposed1,584
Least exposed
This ranking compares tasks in occupation profiles. It does not predict job losses or describe your actual role.
The assessment
Explore possible uses of software AI, physical tasks and the role of human judgement. The index covers software AI only.
Software AI
Drafts, message variations and monitoring summaries offer possible areas of assistance. Their quality depends on facts, audience and editorial direction.
Physical tasks
Human judgement and relationships
Relationships with audiences, timing and understanding reactions give messages their meaning.
These groups help you explore the occupation's tasks. They do not prove that a tool can perform them: working conditions, equipment and responsibilities also matter.
What will still make a difference
Beyond the index, these practical situations can help you reflect on what you bring to work and the skills you want to develop.
In the work itself
Choose an angle
Connect the editorial approach with audiences, context and the organisation’s commitments.
Prepare a campaign
Compare content proposals and verify each fact before publication.
Handle the unexpected
Reassess a message when an event changes what people expect.
In how you do it
Keep a critical eye
Fluent wording can feel wrong in a sensitive situation. Listening to reactions and taking responsibility for editorial choices require judgement.
Connect the tool to context
In your role, notice when you need to choose an angle. A useful response depends on available information and what you need to verify.
Tasks in detail
A preview of the occupation’s tasks, arranged in the three groups above. Expand the full list to see everything.
Software AI
Définir une ligne éditoriale
Etablir des règles de communication externe
Physical tasks
The robotics potential of these tasks has not been assessed. Their inclusion here does not mean a robot can perform them.
Human judgement and relationships
Faciliter la communication interne et externe
Fixer les orientations stratégiques de la communication de l'entreprise en matière d'image, de visibilité, de message
Gérer les crises de communication en temps réel
An assessment alone is not enough to move forward
Jobiwan does not decide for you: your coach helps you connect this analysis with your experience, identify what sets you apart and test it in the real world.
Start with your reality
Your own situations, compared with the occupation’s assessment.
Identify what sets you apart
What matters to you, already a strength or something to develop, never a score.
Test it in the real world
A concrete first step chosen with your coach, followed by feedback a few days later.
A few days later
Your coach checks back to ask what that first step changed, in a conversation at your pace.
Jobiwan does more than give you an assessment of your occupation: it helps you understand what it means for you.
That is the occupation on paper. What about your daily work?
Compare concrete situations from your occupation with this assessment and discover what sets you apart.
Free, no account required.
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